“Content is King,” now let’s storm the castle
Most of you reading probably found us first as Better Eating International. In just over three years, we've reached millions of people through a series of sophisticated digital education campaigns to teach young people about the harms of animal agriculture and the benefits of vegan eating. It features dozens of animated videos, a website with resources, and highly-targeted advertising strategies. We're still running the ad campaigns today, but also expanding in a new direction. With Better