MCVMA’s vision is to transform the veterinary profession into one which is inclusive and equitable, where people of underrepresented races and ethnicities are valued and supported in their careers resulting in all communities receiving the benefits of veterinary medicine. MCVMA approached us for a rebrand of their old logo. They wanted something professional, modern, progressive, and emphasizes diversity in the veterinary field.
MV is the acronym for “Multicultural Veterinary.” The bottom triangles are like mountains, representing strength, progress, and diversity with the different colored lines. They support the letter “V”, which represents veterinary. Together, the logo resembles a mosaic, a cultural symbolism of a picture/pattern forming from various pieces.