PROJECT
ProVeg runs an ongoing project called the ‘Veggie Challenge‘. Everyone who signs up can create their own “challenge” in reducing their use of animal products. Users can track their progress in the form of reduced GHG, water or land-use and even animal lives saved with the help of the Veggie Challenge app.
On October 31st the National Climate week starts of in the Netherlands. To capitalize on this event ProVeg came up with the city challenge. Through their app 4 of the major cities in the Netherlands battle for the greenest city during the climate week.
We helped ProVeg Netherlands with a campaign to promote this challenge on Facebook and Instagram. With that purpose in mind we made 4 ads specifically for the 4 biggest cities where we replaced some major landmarks with a veggie and one general ad, to see if a personalized ad or a general ad performs better. All the ads have an animated and a still version.
Client
ProVeg